As a company renowned for our technical SEO software, you might expect we have a very data-led approach to PPC – and you’d be right! Data is at the very heart of our methodology for maximising the ROI of your campaigns, but we don’t rely on tools, we rely on our people and their expertise..
Buy Qualified Traffic – Pay per click advertising results are immediate and deliver highly targeted, motivated traffic. These visitors are actively looking for the products or service you have to offer
Targeted Website Traffic – All PPC ad campaigns allow you to target specific subsets of searchers, especially Ad Retargeting, which displays your ad to someone who recently visited your website.
Seasonal Marketing Strategies – You can decide to run your pay per click ads during a slow season when you need more sales or simply turn your PPC ads off. You can also increase your pay per click advertising during a busy holiday season when you know people are actively searching and buying. With PPC ads you also have the flexibility to set what hours and what days your ads will be shown.
Double Branding Exposure – Many large brands with top search engine listings will also run PPC ads to get their website listed twice on the first page of the search engine results – attaining a top Paid Ad listing along with their top organic listing.
Measurable ROI – This is one of the major advantages of pay per click advertising. Using PPC analytics you can easily measure your pay per click campaign results for return on investment and immediately determine what is working and what is not working.