As a company renowned for our technical SEO software, you might expect we have a very data-led approach to PPC – and you’d be right! Data is at the very heart of our methodology for maximising the ROI of your campaigns, but we don’t rely on tools, we rely on our people and their expertise..

Buy Qualified Traffic – Pay per click advertising results are immediate and deliver highly targeted, motivated traffic. These visitors are actively looking for the products or service you have to offer

Targeted Website Traffic – All PPC ad campaigns allow you to target specific subsets of searchers, especially Ad Retargeting, which displays your ad to someone who recently visited your website.

Seasonal Marketing Strategies – You can decide to run your pay per click ads during a slow season when you need more sales or simply turn your PPC ads off. You can also increase your pay per click advertising during a busy holiday season when you know people are actively searching and buying. With PPC ads you also have the flexibility to set what hours and what days your ads will be shown.

Double Branding Exposure – Many large brands with top search engine listings will also run PPC ads to get their website listed twice on the first page of the search engine results – attaining a top Paid Ad listing along with their top organic listing.

Measurable ROI – This is one of the major advantages of pay per click advertising. Using PPC analytics you can easily measure your pay per click campaign results for return on investment and immediately determine what is working and what is not working.

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PPC Strategy

To tailor a PPC campaign that’s right for you, we will get to know your business, industry sector, competitors and USP’s. Then can we work with you to develop a strategy that’s going to deliver the results you need.

Implementation

We will work to deliver that strategy by building out your existing campaigns, or establishing accounts at new networks. It’s important to us that you own the accounts, and that you have a relationship with the network owners.

Keywords

We’ll ensure you’re targeting the most appropriate keywords and not wasting spend. We use sophisticated techniques ensuring you cover the full search landscape while avoiding the areas which aren’t right for your business.

PPC Optimisation

Ongoing optimisation will continually refine and focus the campaign to push the performance boundaries. Attention to detail is the key; A slightly higher click through rate in this Ad group, a slightly lower CPC on this keyword – it all adds up to make a massive difference.

Reporting

We produce reports which provide meaningful insight into what’s happening with your PPC campaign. What we’ve been working on, what we’ve noticed your competitors doing and how your paid search is performing against the key metrics you’re most interested in.

BENEFITS

  • PPC Contributes to Business Goals
  • PPC Is Measurable & Tractable
  • Quick Entry
  • You’re in Control
  • PPC Works Well With Other Marketing Channels
  • Incredible Targeting Options
  • A Wealth of Marketing Data
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