Our roots as an agency stem from content marketing. We didn’t evolve from a traditional agency, but dove in head-first just as the term was just starting to catch on. Why? Not only does it make perfect sense for companies to share their expertise and publish information that is helpful and interesting for their customers and prospects, but it works. How do we know? You’re reading this right now.

Content Development

One thing that distinguishes GDW  Content is that all of the content we create is written by our team of in-house writers. We never outsource to content development companies with thousands of freelancers, and firmly believe content isn’t a commodity that can be ordered by the title, like off a menu. Great content also has a significant impact on your brand’s SEO and inbound lead generation. Learn more about our performance content development and our signature performance content criteria.

Content Marketing Results

Studies show that only 40% of even the most effective marketers are successful at tracking ROI. We fall into this 40%. We create content with a purpose that always complements your business goals. Through interactive dashboards, content measurement tools and real time reports, we ensure your content marketing plan, SEO strategy and defined content and inbound marketing tactics are performing as they should. How do we prove your content ROI?

Evaluate Traffic Analytics (blog success, site visits, page visits, keyword progress, engagement, etc.)

Review ROI (leads generated, customer conversions, sales)

Report on Findings (review results and evaluate success)

BENEFITS

Build brand awareness, trust and loyalty – people consuming your content will start to build an impression of your brand. Publishing informative, well-researched content means your business will be seen as authoritative and trustworthy. The more your audience rely on you for information, the more likely they will be to buy from you.

Reach an audience who may avoid ads – using content rather than traditional advertising can help you reach potential customers who may use ad blocking software or actively avoid or ignore traditional advertising.

Keep costs down – there are no media placement costs and most work can be done in-house so spend can be kept low.

Increase traffic and conversions – quality content draws your audience to your website, boosting web traffic. Once they are on your site, you can persuade them to register or make a purchase (ie convert).

Support your other marketing tactics – good content is important for the success of many other marketing tactics, such as search engine optimisation, social media and public relations.

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